On average, clients experience an 88% increase in profit*

What is Five Mill

Five mill method

Taking an advanced algorithmic approach to Search Engine Marketing, we've developed a method to bid management that has a proven track record with over $100MM in Search Engine Marketing spend.

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About us

We're a highly experienced team of no-nonsense Search Engine Marketing experts.

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Account audit

*With a 2-week account audit, we have shown performance improvements in every single test to date and an average of 88% increase in profit.

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Five Mill Method

We presented this slideshow in 2009, which outlines the revolutionary methodology developed by Five Mill's founder, Dan Soha, who holds a degree in computer algorithm theory from UC Berkeley.

After the presentation, the major Search Engines responded that Five Mill's methods would not be effective for optimizing online spend. Time has proven them wrong, as the Five Mill Method has been accepted as revolutionary and adopted as a best practice.

In the five years since this presentation, Five Mill has continued to innovate and has developed proprietary tools to further optimize Search Engine Marketing.

Account Audit

Five Mill has a 100% success rate in increasing profits after a 2-week account audit. On average, clients have experienced an 88% increase in profit.

Five Mill's 2-week 50-point audit on your account is designed to find hidden inefficiencies and potential opportunities in your current SEM program. Our goal is to create a blueprint for your success.

You have two audit options

  1. We will download account data and analyze it with our proprietary tools to determine where the positive changes COULD be made.
  2. We manage the account for 2 weeks, utilizing our proprietary tools and implement only POSITIVE CHANGES which will show quantifiable results.

The 50 Point Audit consists of:

  • Geo-targeting
  • Marginal CPA bidding
  • Parallel account structure
  • Dayparting
  • Maximum title length
  • Sitelinks
  • Match types
  • Appropriate granularity
  • Search query report
  • Campaign Settings
  • Barrier of entry creation
  • Negative matching


We'll be in constant contact over the audit period with suggested updates and upgrades to optimize your account. At the end of the two weeks, we'll discuss the possibility of becoming your permanent SEM solution based on the strength and success of the audit.

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About Us

Our cooperative approach is one where we all share in the team's success. We each bring our experience & expertise to the table to ensure that success. Each employee benefits from the positive results they provide to the clients they manage. In addition, there are no low-level staff members or junior associates at Five Mill. All members of the team are experts at what they do and each has their own specialty.

Five Mill, Inc. has been built on these 5 principles:

  • Provide the best Search Engine Marketing.
  • Search Engine Marketing is a Science not an Art.
  • Work with clients that are focused on financial success. (not merely "brand advertisers")
  • Hire only the best Search Engine Marketers and develop the best products.
  • Each company is unique and their SEM strategy should be as well.

Susan Waldes has worked in the Search Engine Marketing industry since 1999. Having done SEM consistently since then, we think she may have more hours of SEM experience than anyone. With her shrewd, entrepreneurial, and results-driven spirit she brings innovative ideas to managing marketing campaigns. Having worked with dozens of clients, Susan has an exceptional perspective on Digital Marketing as a whole.

Dan Soha founded Five Mill with over 10 years of experience as a Search Engine Marketer. He developed innovative techniques that draw not only on the marketing and advertising skills of the Five Mill team, but also on his specific academic background in the field of Algorithm Theory, having graduated from UC Berkeley with a degree in Computer Science.

Though he no longer leads the Five Mill account management team, Soha's strategies and algorithms continue to be it's backbone. His uniquely mathematical approach differentiates them from typical Search Engine Marketers. By combining marketing with mathematics, sales with science and binary maps with buying models, Five Mill has continued to lead with creative executions and data driven results.

A diverse group of experts work together to contribute to the success of each client. Strong teams are built not only with the knowledge of "what to do" and "what will work" but also with the experience of "what NOT to do" and "what WON'T work." It is this seasoning that sets the Five Mill team apart. We regularly test and develop new innovative strategies that have given us a competitive advantage in businesses ranging from click-to-call campaigns to highly competitive verticals.

Contact Us


Five Mill, Inc.
1328 Mission St #9
San Francisco, CA 94103





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