A Message from the CEO
“Our team is dedicated to providing customized solutions to complex Search Engine Marketing problems. We utilize algorithms, tricks and techniques that have been developed in-house. We don't have the bandwidth to manage every potential client that approaches us, but I am always happy to discuss solutions to your online business needs.”
Dan Soha
CEO
415.796.3970
Our Method
Algorithmic CalculationEvery company has different Search Engine Marketing needs. There's no single bid management plan that works for everyone. Five Mill designs and implements algorithms that are a perfect fit for your business.
Hands-On DesignSearch Engine Marketing requires complex analyses of both language and math. Other bid management companies provide their clients with charts and graphs powered only by their proprietary formulas. Utilizing years of experience, Five Mill goes the next step to assess not only the numbers, but do hands-on analysis of the language of the advertising landscape, taking advantage of the details that a math formula can't see.
Opportunistic ImplementationAs Search Engines evolve and become more complex, they inevitably carry holes in the design of their bidding platforms. There is always a trick to better optimize your ads and get an edge on your competition. Five Mill implements advertising campaigns and nimbly redesigns on the fly in order to take advange of these changes to the fullest.
Five Mill Tree MethodOnly a few years ago Search Engine Marketers could refer to "head" and "tail" keywords. We could separate these large traffic "head" words with low traffic "tail" words and implement a simple strategy. Advances in Search Engine Marketing have made this concept of looking at each phrase as an advertising opportunity a thing of the past. Search queries are no longer one of many discrete "keywords" that you can bid on. In order to quickly optimize and control this new and constantly changing advertising landscape, Five Mill utilizes "The Five Mill Method."
Open CommunicationOur Search Engine Marketing plans give you instant feedback on how customers are reacting to your ads and search queries. Most bid management companies provide only a bid management product and customer support. Five Mill goes a step beyond to provide you with real-time information about customers that is valuable not only in marketing campaigns but that can be used across your organization.








